Tips on getting back in touch with contacts and for keeping close to them in the first place.
All those former clients, colleagues, friends and classmates – where are they when you really need them? We are all guilty of letting...
Marketing Planning – 10 Questions to Help You Prioritize Your Marketing Investment
Many firms have no difficulty developing ideas about where they should be channeling their marketing effort.Where some fail is in...
What steps can EVERY member of your firm take to satisfy a client?
My fridge died. Actually it was nicer to me than that. It went into intensive care which gave me a bit of time to find its replacement...
The benefits of face-to-face service reviews with Key Clients
What can your firm gain from face-to-face client reviews? All too often, client dissatisfaction comes as a surprise. Why? Because most...
Law firms and Innovation: The Devil is in the Details
‘Why conformists are a key to successful innovation’ from the Harvard Business Review blog got me thinking about the challenge many law...
Don’t Turn Your Back on Old Fashioned Email Marketing
How things change in a decade. Ten years ago, when I was running an in-house legal marketing team, we had more than a few envelope...
Making the most of the ‘dog days’ of summer
In baseball, they call this time of year the ‘dog days of August’. Lawyers stuck in the office instead of relaxing at the cottage may...
Finding New Sources of Ideas in the Legal Sector
The conservative nature of law firms can make it difficult for them to them innovate, find solutions to new problems or discover more...
Hurray, it’s Monday! (Or is your job making you miserable?)
My Monday morning started with a peruse through some news headlines while waiting for a few people to join me for a breakfast meeting. ...
