Focus on these two things (and leave the rest to your marketing team)
When it is working at its best, a productive relationship between a professionals in a firm and the marketing team should allow the...
Where and Why - The Two Key Components of Your Marketing Strategy
One of the roles of your marketing team is to help your develop a marketing strategy. For most individual professionals or small...
How soon should lawyers be on LinkedIn? Now.
“There’s a club if you’d like to go you could meet somebody who really loves you so you go, and you stand on your own and you leave on...
Trying too hard to hit the marketing home run
Fear of failing to meet big expectations may be one reason some professionals struggle to find the motivation to actively engage in...
Marketing Planning – where’s the business going to come from?
Any firm’s marketing and business development plan should start with a thorough understanding of your current business, clients and...
Marketing planning: deciding how to spend your marketing dollars and keeping track of what works
The need to ensure each marketing dollar is used effectively and delivers on its objective is always important. .It is also an...
HBR and Strategy – Who is your Primary Customer?
The article “Stress-Test Your Strategy: The 7 Questions to Ask” was re-circulated by the Harvard Business Review on Twitter. It is a...
Selling the idea of Selling to Professionals
Mention the word ‘sales’ to just about most lawyers and other professionals and watch as a look of disdain crosses their face with images...
Market research: a little knowledge can go a long way
One area that is often overlooked in marketing and business development activities is research. The good news is that in the information...
Does your firm’s right hand know what the left hand is doing?
If not, your clients may be left with a bitter taste. I just got a cold call from a company with a “special offer” on their TV packages....
