Nobody Wants to Hire You
It's nothing personal. But given a choice, hiring a lawyer or an accountant isn't at the top of most people's lists of enjoyable ways to...
The Importance of Being Upfront
Professionals don’t like turning down work, but it is important to recognize that there are some clients you are set up to serve, and...
Can You Answer 'Why us'?
There are a lot of firms out there. A lot of competition who all offer the same services delivered by highly educated and qualified...
Broadcast to One
Sure, social media and email newsletters are a fast and inexpensive way for getting your message out to a lot of people. Sometimes that's...
One Form, Three Marketing Wins
With an online form that includes one simple question, English law firm Ashton Legal manages to address three common marketing problems...
Remembering Bright Spots from a Forgettable Year
The pandemic presented us with some incredible challenges and reminding yourself of the steps you took to help clients adapt, respond and su
Focus on these two things (and leave the rest to your marketing team)
When it is working at its best, a productive relationship between a professionals in a firm and the marketing team should allow the...
Where and Why - The Two Key Components of Your Marketing Strategy
One of the roles of your marketing team is to help your develop a marketing strategy. For most individual professionals or small...
Your personal brand could mean winning – or losing – the next file
As a marketer, I always enjoy listening to a podcast of Under The Influence, the CBC Radio show hosted by Terry O’Reilly. A recent...
How soon should lawyers be on LinkedIn? Now.
“There’s a club if you’d like to go you could meet somebody who really loves you so you go, and you stand on your own and you leave on...
