Broadcast to One
Sure, social media and email newsletters are a fast and inexpensive way for getting your message out to a lot of people. Sometimes that's all it takes: posts get liked and shared, links get clicked, and the message spreads. And sometimes the message needs an extra push. If you have a great presentation to promote or a new article filled with brilliant insights that the world isn't seeing, try a different approach. Send it to one person. And then another. Share it with the people who are most likely to benefit from it and understand why it is so important.
It is a slow and time-consuming process, but the personal connection will be worth the effort. When that small audience sees the value, chances are they will share it with others they think will benefit too. At the end of the day, reaching 10 people who truly connect with what your saying is worth more than a 100 passive likes from an audience skimming a news feed.
For more tips on small steps to take to help your marketing, read this post about Harvard Business School's 'tiny win' study.