RMC

MARKETING CAMPAIGNS

Full marketing suite. Delivered.

Risk Management Counsel of Canada (RMC) was suffering from a lack of brand awareness and general confusion about its services. The national organization tasked us with solving these challenges.

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Our initial work focussed on clearly articulating what RMC offers its clients: thought leadership on insurance matters and a connected network of professionals across the country. We created a new visual identity and tagline, built a new, bilingual website and devised a content strategy to capitalize on the savvy of individual RMC members. The result?  A ten-fold increase in web traffic.

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Since 2011, we’ve also planned and managed all the marketing communications actives for RMC.  We create its monthly bilingual e-newsletter, devise and oversee webinar programs, conduct in-house and industry-wide seminars, and plan the annual client entertainment party for 250 clients.

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Design Partner: Initiate Marketing

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