RMC

MARKETING CAMPAIGNS

Full marketing suite. Delivered.

Risk Management Counsel of Canada (RMC) was suffering from a lack of brand awareness and general confusion about its services. The national organization tasked us with solving these challenges.

Our initial work focussed on clearly articulating what RMC offers its clients: thought leadership on insurance matters and a connected network of professionals across the country. We created a new visual identity and tagline, built a new, bilingual website and devised a content strategy to capitalize on the savvy of individual RMC members. The result?  A ten-fold increase in web traffic.

Since 2011, we’ve also planned and managed all the marketing communications actives for RMC.  We create its monthly bilingual e-newsletter, devise and oversee webinar programs, conduct in-house and industry-wide seminars, and plan the annual client entertainment party for 250 clients.

Design Partner: Initiate Marketing

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