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Shedding a conservative brand to highlight a boutique firm’s forward-thinking nature

When Edmonton’s CBM Lawyers asked Temple Partnership to help with its new website, we knew we had a great project on our hands. The nimble and energetic team at this leading insurance defence firm had long outgrown its conservative brand.


We started the project with a series of in-depth interviews that helped us create the new ‘Always Thinking’ brand positioning. The messaging reflects the firm’s modern, personal approach and is weaved throughout its new website.


Carving out a leadership position for CBM also required a site that demonstrated, in detail, the lawyers’ knowledge and experience across dozens of specialty insurance lines. We created practice pages for each area of work, and backed them by highlighting each lawyer’s depth of expertise through first-person profiles.

Design Partner - PlumbHeavy

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