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    The shoe is on the other foot. Confessions of a reformed former in-house marketer.

    Forgive me, for I have sinned. It has been three months since my last blog post. But in that time I have gained a far better insight into the pressures faced by the lawyers I work with then in all the years I worked in legal marketing in-house. As a result, I have come...

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    Focus on these two things (and leave the rest to your marketing team)

    Where and Why - The Two Key Components of Your Marketing Strategy

    Your personal brand could mean winning – or losing – the next file

    How soon should lawyers be on LinkedIn? Now.

    “I have a buddy who’s a pretty good photographer…”

    Does your firm description set you apart?

    Trying too hard to hit the marketing home run

    Seven things professional services firms should think about BEFORE hiring a web designer

    Marketing Planning – where’s the business going to come from?

    Marketing planning: deciding how to spend your marketing dollars and keeping track of what works

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