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As a marketer, I always enjoy listening to a podcast of Under The Influence, the CBC Radio show hosted by Terry O’Reilly. A recent episode on ‘selling yourself: the art of personal branding‘ focused on advice for job seekers. Lawyers, accountants and others in private...
Many professional service firms are guilty of using the exact same language as everyone else in the market to describe themselves. You know, terms like “leading” “innovative” “client focused” “understand your business” and “cost effective”. Many of the services offered...
What can your firm gain from face-to-face client reviews?
All too often, client dissatisfaction comes as a surprise. Why? Because most clients aren’t asked the right questions.
A client satisfaction review will reveal your client’s perspectives on the work you conduct an...
‘Why conformists are a key to successful innovation’ from the Harvard Business Review blog got me thinking about the challenge many law firms have when it comes to evolving their practice management or marketing efforts in a meaningful way. I’m not referring to mass c...
