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    Brand strategy

    Your personal brand could mean winning – or losing – the next file

    As a marketer, I always enjoy listening to a podcast of Under The Influence, the CBC Radio show hosted by Terry O’Reilly. A recent episode on ‘selling yourself: the art of personal branding‘ focused on advice for job seekers. Lawyers, accountants and others in private...

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    Brand strategy

    Does your firm description set you apart?

    Many professional service firms are guilty of using the exact same language as everyone else in the market to describe themselves. You know, terms like “leading” “innovative” “client focused” “understand your business” and “cost effective”. Many of the services offered...

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    Brand strategy
    Marketing campaigns

    The benefits of face-to-face service reviews with Key Clients

    What can your firm gain from face-to-face client reviews?

    All too often, client dissatisfaction comes as a surprise. Why? Because most clients aren’t asked the right questions.

    A client satisfaction review will reveal your client’s perspectives on the work you conduct an...

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    Brand strategy
    Marketing campaigns

    Law firms and Innovation: The Devil is in the Details

    ‘Why conformists are a key to successful innovation’ from the Harvard Business Review blog got me thinking about the challenge many law firms have when it comes to evolving their practice management or marketing efforts in a meaningful way.  I’m not referring to mass c...

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    Focus on these two things (and leave the rest to your marketing team)

    Where and Why - The Two Key Components of Your Marketing Strategy

    Your personal brand could mean winning – or losing – the next file

    How soon should lawyers be on LinkedIn? Now.

    “I have a buddy who’s a pretty good photographer…”

    Does your firm description set you apart?

    Trying too hard to hit the marketing home run

    Seven things professional services firms should think about BEFORE hiring a web designer

    Marketing Planning – where’s the business going to come from?

    Marketing planning: deciding how to spend your marketing dollars and keeping track of what works

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    Seven things professional services firms should think about BEFORE hiring a web designer

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